The anywhere worker wants what many businesses simply cannot provide: autonomy, mastery and purpose. So a plethora of upstarts are catering to this emerging segment.Vestd permits experts to contribute to startups in exchange for equity in the business. Colony employs blockchain technology (the same platform that enables bitcoin exchange) to enable a new type of creative collectivism. Other notable platforms helping independents flourish include Workmarket, Toptal, 10x Management, Lystable and Bonsai. The alternative workforce they feed — the gig economy — in turn fuels organisations as they contract and expand indefinitely.

In many ways, the tables have turned from companies picking select individuals as prospective employees to those same individuals now deciding for themselves where and how they want to work. When I peer into the eyes of those folks that have made the leap, with a twinkle they reveal: ‘I’ve chosen myself’.

Balanced together, independents are creating a renewal in work. The next wave of organising, employment, and value creation will spawn from them — and we should all be stoked for the ride.

Pockets of Productivity

“So what do you do for work?” has changed to “What are you working on?” Everybody has a side hustle. The fortunate ones are those that made their side gigs their main gig. As a direct consequence: work no longer feels like work.

It also means that an inordinate amount of discipline and focus is required by today’s worker. Digital work — that is working with your digits on a computer — enables all sorts of freedom, pursuits, luxuries, opportunities and more. And with it comes a first-world-styled burden — that of knowing when, where, and how to do your best work. In this age of distraction, what you do with your time is infinitely more important than where you do it.

Operating as a WIFI fuelled anywhere worker also means knowing when and how to turn off. This is the new working smart. The fallacy of time management is that if we can get more done in less time, then we should by virtue just stockpile more work. A recent piece from Oliver Burkeman explains:

“Time management promised a sense of control in a world in which individuals — decreasingly supported by the social bonds of religion or community — seemed to lack it. In an era of insecure employment, we must constantly demonstrate our usefulness through frenetic doing, and time management can give you a valuable edge. Indeed, if you are among the growing ranks of the self-employed, as a freelancer or a worker in the so-called gig economy, increased personal efficiency may be essential to your survival. The only person who suffers financially if you indulge in ‘loafing’.. is you.“

The subjective nature of personal productivity means knowing (and in some instances pushing) your own limits. While Keynes’ 15-hour work week may have slipped through our fingers as a common practice, recent studies point to more than 25-hour work weeks making some of us, well, — just plain stupid.

The next wave of workers will need superior self-management abilities to do the deep work the innovation economy will demand. Armed with can-do attitudes, growth mindsets, and the versatility to learn on the fly — this generation will thrive in the new world of work.

Work isn’t Work

Observe any Japanese worker whether it be a sushi chef, banker or airport cleaner— and what you’ll notice is nothing short of mesmerising.

In stark contrast to their Western counterparts, nearly every worker has a pep in their step. Pride in work is visible everywhere you look. The Shokunin (which would appear to have been democratised) is now ubiquitous. Japanese author, sculpture, and teacher, Tasio Odate, explains it best:

“The Japanese word shokunin is defined by both Japanese and Japanese-English dictionaries as ‘craftsman’ or ‘artisan,’ but such a literal description does not fully express the deeper meaning. The Japanese apprentice is taught that shokunin means not only having technical skills, but also implies an attitude and social consciousness..The shokunin has a social obligation to work his or her best for the general welfare of the people. This obligation is both spiritual and material, in that no matter what it is, the shokunin’s responsibility is to fulfil the requirement.”

There are worrying concerns in Japanese work culture (job shortages, lack of feedback, not firing unfit employees, AI taking over white collar jobsand the unchecked power of bosses to name a few). But to a foreigner like me, they are all overshadowed by workers’ distinctive attitudes and social obligations. Work is not so much work as it is a practice; an art form.

When you’re continually improving at something and approaching mastery— you are automatically engaged. You have meaning in work. Although the job itself may not always be that glamorous, the cultural norms in Japan make it so that you, and others, value what you do for a living.

The West can learn a hell of a lot from the Japanese, if only we can take the cue and do something about it. Sadly it might well take a bigger economic crisis than the Great Recession for us to take any meaningful action other than reading the memo.

On Collectivism

Examples of modern day collectivism are widespread. Take free, open-source Apache software for example, running on over 35 million servers and powering half of all the web pages in the world (dwarfing Microsoft). Corporates like P&G work with an open innovation platform called Connect and Develop, freelancers use Amazon’s Mechanical Turk marketplace to work on what they want when they want, and anyone with the inclination and time on their hands, can contribute to Wikipedia.

A human impulse amplified through technological sharing is enabling open collaboration and collectivism at unparalleled scales. By definition, in these distributed networks individual freedom as well as the power of working together is optimised. Youtube has over 1 billion users a month producing and watching an endless stream of videos. Black Duck Open Hub which tracks open source projects has a record of nearly 4 million contributors working on over 700,000 projects. No longer just users, the individual becomes an active stakeholder in the system.

It’s also happening offline at lesser scale but notably with more social cohesion — with communities that attract members with creative, intellectual and adventurous inclinations. Modern day transitionary ways of working will continue to spread because its where anywhere workers find the freedom to do their best work. And these ephemeral places will permit industries to merge, disciplines to blend, creativity to flourish and innovation to happen.