Some brands fade away while others make their mark. Remember Von Dutch? It takes time to build a brand. To be more precise, marketing researchers say it takes at least two years. And according to customer engagement firm SDL, it’s closer to 5 years until consumers have a truly meaningful relationship with a brand. Somewhere … Continue reading »
A new year means a new beginning. You’re going to be more productive and less busy. You’re going to spend more time with friends and family. You’re going to exercise harder. Travel further. Volunteer. Heck, while you’re at it you’re going to write each and everyday. Whether you are an invested specialist or a modern day … Continue reading »
Soak up advice on how to convey the value of your business to investors and improve your overall strategy, at this upcoming Guardian Masterclass. Whether you’re looking to attract investment or new talent, this masterclass will help you to frame your business in the best possible light. During this interactive workshop you’ll learn the key … Continue reading »
Maria Hvorostovsky is the Director and Founder of HVO Search. Based in London, she runs a specialist executive search firm helping clients within digital, retail, fashion, consumer and technology industries find the best international talent. As someone who practices what she preaches, Maria has kindly shared her top tips for content marketing and answered a few … Continue reading »
We do love the sharing economy. Slides for this branding workshop at Trade School Vancouver are online..
Join us for a business breakfast at the Hospital Club on July 25th. Those big agencies continue to buy up the little guys, whether that is digital production houses, mobile application specialists, or social media outfits..
In his latest instalment To Sell is Human, Daniel Pink makes it clear as day that we are all in sales now. Exploring a range of research studies, an ongoing narrative of the Fuller Brush Man, and so many more wonderful antidotes on ‘Moving People’ – here are just 3 themes that pop out (assuming you just want … Continue reading »
Two things jumped out at me this weekend. Newswise that is. One obviously was the whole Lance Armstrong malarkey, but already I have dabbled with that here. No, this was about the future of search. Spawned by an Observer article here, it was refreshing or reassuring or re-something (Maybe I should search for the word right?) … Continue reading »