Business Design – SONY MUSIC
Arguably it is the music industry that has gone through the biggest transformation over the past 20 years – more so than other creative field. As age-old institutions continue to be challenged by new upstarts, we were we contracted by Sony to help diversify their business.
Qualitative research and customer discovery leading to the creation of a unique merchandising operation
Design strategy for the in-house apparel line levering existing capabilities and aimed at the high street
Additional revenue streams [figures undisclosed] of distribution arm helped to diversify overall offering
Extended their capability to incorporate licensing opportunities for majority of distributed of record
Engagement and improved means of working across creative, marketing, sales and production teams ensured the highest creative output and commercial viability
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