Brand Strategy – CENTRAL SAINT MARTINS
Central Saint Martins is one of the leading art and design colleges and part of the largest creativity and arts provider in the world – University of the Arts London. Over a series of engagements we have helped: 1) Design and delivery a digital strategy for its pioneering Innovation Centre; 2) Carry out qualitative research, design and development for its world class Product Design course, and; 3) Facilitate the pilot for a cross-disciplinary student-learning module to promote collaboration between creative disciplines.
Reframing commercial offer led to significant uplift in consultancy work for the College (now making up nearly 20% of the University’s revenue)
1m+ unique visitors a month to the University platform of which the Product Design website has been integrated to main site
Engagement with thousands of academics, students, and industry leaders through the cross-disciplinary initiative now formalised as part of the College offer