This year marks eight years of trading under the Social Fabric umbrella. We thought it would be a good time to reflect back on the name and its meaning. “Social Fabric” really is the glue which holds a society together. It is the bonds which people share, that can help to form a culturally rich and socially cohesive community.
It’s the right people for the right task.
The truth story, is that we hi-jacked the name from long-term multi-media artist, Tim Laurel. Tim is one of those soft spoken, and incredibly prolific types. He is a veteran filmmaker and videographer based in California. Back in the day, Tim was helping a gallery with the working name Social Fabric. For whatever reason, the gallery never happened – but then name struck a chord with us. And the rest as they say, is history.
When the name was abandoned, with Tim’s suggestion (and blessing), we snagged it for good.
Read the full story and interview at designtaxi.com